Home Services
Home-service customers increasingly research problems, compare solutions and select contractors through conversational AI. The questions they ask are specific, contextual and intent-rich.
We build and manage ChatGPT advertising campaigns that reach those customers during the research and decision phase — alongside, not instead of, your existing acquisition channels.
Why home services
High-ticket transactions. Complex buying decisions. Extended research periods. Geographically bounded customer bases. These characteristics make home-service buying journeys well-suited to conversational advertising — where the full context of the customer's situation is present, not just a keyword.
Industries
HVAC
Replacement, heat pumps, maintenance
High transaction values. Complex system decisions. Extended research periods. Homeowners comparing brands, efficiency ratings and replacement vs. repair at length.
Roofing
Replacement, storm damage, upgrades
Major expenditures with long research cycles. Insurance claim workflows, material selection and contractor vetting all play out in extended conversations.
Plumbing
Water heaters, repiping, water treatment
High-value planned work — repiping, water heater replacement, water treatment systems — driven by research, not just emergency calls.
Electrical
Panel upgrades, EV chargers, rewiring
Panel upgrades and EV charger installation in particular involve significant research before homeowners commit to a contractor.
Pest Control
Termite, rodent, recurring treatment
Homeowners researching termite damage, rodent infestations and ongoing treatment options ask detailed questions about methods, timelines and costs.
Remodeling
Kitchen, bath, whole-home renovation
Among the longest research cycles in home services. Homeowners spend extended periods evaluating options, budgets and contractors before making contact.
Garage Doors
Installation, replacement, service
Replacement decisions involve material, insulation, style and brand comparisons — conversations that unfold naturally in conversational AI.
Pool Services
Installation, repair, maintenance
Pool installation is a major capital decision with extensive research. Maintenance and repair decisions also involve meaningful contractor selection research.
Dedicated pages for additional verticals will be added as we pursue those markets.
The strategy call covers your vertical, your markets and whether a controlled ChatGPT Ads pilot makes sense for your business.
Book Strategy Call